Clinton Kelly, Carla Hall and Michael Symon (L-R) host the hit food and lifestyle program “Chewed Up,” produced by Simple Alien. (Photo credit: Simple Alien) 
“Chewed Up” Builds on Strong Audience Growth as Chronicle Expands Reach Across YouTube
SAN FRANCISCO & SOUTH ORANGE, N.J., May 07, 2026–(BUSINESS WIRE)–Audience discovery platform Chronicle today announced it is scaling three original YouTube series from digital food and lifestyle studio Simple Alien: the hit food and lifestyle program “Chewed Up,” fashion rewatch series “Why’d They Wear That?” and the upcoming cooking series “Simply Symons.” The announcement was made today by Aaron Sisto, Co-Founder and CEO of Chronicle.
Chronicle began work on “Chewed Up” following the show’s strong organic launch, supporting audience growth and optimization for the series. Created and hosted by Daytime Emmy Award winners Carla Hall, Clinton Kelly and Michael Symon (formerly of “The Chew”), the series launched on YouTube last October and quickly became a breakout food and lifestyle channel, amassing 70,000+ subscribers. New episodes stream every Monday, Wednesday and Friday on YouTube and on the All Chewed Up FAST channel on LG.
Over the last 22 days, “Chewed Up” has continued to accelerate its reach and viewer retention as Chronicle deployed its proprietary audience discovery, optimization and micro-targeting technology to connect the series with new, relevant viewers across connected televisions and other platforms. As a result, the show has continued to expand its audience acquisition and convert new viewers into loyal subscribers, with month-over-month performance highlights including:
5 million organic impressions and 140,000 watch hours
Unique monthly viewers nearly doubled
Television views per day grew ~60% month-over-month, with April hitting the highest TV daily views ever for “Chewed Up”
New viewers and subscribers grew by nearly 6.5x
Daily revenue grew by more than 32%
Chronicle is also optimizing “Why’d They Wear That?,” which premiered April 16 and was created and is hosted by Stacy London alongside Clinton Kelly, with new episodes premiering Tuesdays and Thursdays. Audience optimization for “Simply Symons,” featuring Michael and Liz Symon, will begin when the show launches tomorrow.
“Creator-based culinary, lifestyle and fashion content is among the most in-demand categories on YouTube and resonates strongly with digital-first audiences that matter to advertisers,” added Sisto. “Marissa and Nick bring a fresh approach to producing content for today’s multi-platform ecosystem, and Carla, Clinton and Michael and Stacy each have passionate fan bases that will continue to grow as Chronicle connects even more valuable untapped audiences to their shows.”
Story Continues
“Building a digital network that breaks through takes three things: talent, distribution and discovery,” said Nick Panagopulos, President, and Marissa Ronca, Chief Content Officer, Simple Alien. “We’ve built Simple Alien around the first two. Chronicle completes the equation. They don’t just find an audience — they find the right audience. Fans who watch, not scroll, and who come back multiple times a week.”
Chronicle’s agentic AI marketing and distribution platform manages channel strategy, content optimization, audience discovery, predictive micro-targeting and monetization for social video. Built to identify and match content with high-value audiences and drive engagement, the company’s cross-platform, multimodal AI agents oversee the full digital IP lifecycle, including viewer acquisition, distribution and growth.
The three series mark Chronicle’s expansion into full-length video programming and podcasts for social platforms.
ABOUT CHRONICLE
Chronicle is an AI-driven media company that automates social video audience growth for content creators, brands, studio and network partners across animation, gaming, lifestyle, music, podcasts and more. The company’s agentic AI platform manages the full digital content lifecycle, including channel strategy, content optimization, audience discovery, predictive micro-targeting and cross-platform distribution – driving audience acquisition and unlocking revenue streams. Founded in 2025 with backing from Patron, Point72 Ventures, Z Ventures, Sands Capital and other prominent investors, Chronicle is based in San Francisco, with offices in Los Angeles, New York and London. For more information, please visit https://www.chronicle.studio.
ABOUT SIMPLE ALIEN
Simple Alien is a content studio founded by Emmy Award-nominated executive producers and veteran creative strategists Nicholas Panagopulos and Marissa Ronca. Built around a high-volume, highly efficient production model, the company is designed for today’s digital-first media landscape, developing scalable unscripted formats across YouTube, podcasting and emerging platforms, prioritizing speed, and flexibility, while putting IP ownership and programming control directly in the hands of creators. Simple Alien empowers talent to build durable, franchise-ready content for the next generation of viewers.
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Contacts
For Chronicle:
Les Eisner
les.eisner@gmail.com
For Simple Alien:
simplealien@smithhousestrategy.com