UFO Moviez India has onboarded over 70 national brands and nearly 400 advertisers for the theatrical release of Dhurandhar: The Revenge, underscoring strong advertising momentum around the film.
The company said that with pan-India theatre footfalls expected to cross six crore, and its network accounting for nearly 40% of that reach, the film’s release is emerging as a high-impact platform for brands to engage with cinema audiences.
Advertising demand spans multiple sectors, including technology, construction, FMCG, automobiles, smartphones, and BFSI. Brands are leveraging cinema screens to showcase campaigns during the film’s run, tapping into the scale and engagement offered by theatrical releases.
A key driver for advertisers is the ability to target regional audiences. With films catering to specific language markets, brands are increasingly using cinema advertising for localised campaigns while still benefiting from nationwide reach.
Industry trends indicate that blockbuster releases typically drive a surge in cinema advertising, particularly during opening weekends when footfalls peak. Films such as KGF Chapter 2, Pushpa 2: The Rule, Kantara, and Baahubali 2: The Conclusion have historically generated strong demand for ad inventory, and industry observers expect Dhurandhar: The Revenge to follow a similar trajectory.
Several leading brands advertising through the network include L’Oréal, UltraTech Cement, JSW, Raymond, Mahindra, Samsung, ICICI Bank, Hero MotoCorp, and Maruti Suzuki, among others.
The strong advertiser interest is also driven by the performance of blockbuster sequels. Previous franchise films have seen exponential growth at the box office, with sequels often outperforming original titles by multiples. The first Dhurandhar film had reportedly crossed ₹1,400 crore, and industry estimates suggest the sequel could surpass ₹2,000 crore, drawing over 40 million cinema-goers.
Sachinn Guptaa, Country Head – Enterprise Business at UFO Moviez, said cinema offers brands a captive and highly attentive audience, enabling stronger storytelling, recall, and emotional engagement. He added that blockbuster releases provide advertisers with a unique opportunity to connect with consumers at a time of peak excitement, driving both visibility and business outcomes.
First Published on March 18, 2026, 21:37:25 IST