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COLUMBIA, S.C. (WIS) – The COMET announced its new signature sound, named “On the Move.”
The sound debuts in April as background music in “COMET Chat” commercials on WIS and other local news stations.
A version of the Signature Sound will be featured at the transit authority’s downtown hub, COMET Central.
The Signature Sound was created in collaboration with renowned South Carolina artist and saxophonist Dante Lewis.
“Designing a sound for a public transit system is about more than music,” said Lewis. “It’s about rhythm, movement, and shared experience. I’m honored to contribute to how the community hears and experiences The COMET.”
The Signature Sound will be used across broadcast and radio platforms associated with COMET Chat and related programming.
“Sound plays a powerful role in how people experience a space or a message,” said Maurice Pearl, The COMET executive director and CEO. “Our Signature Sound allows us to communicate with riders in a way that feels modern, welcoming, and distinctly local.”
The COMET says it plans to gather rider impressions and feedback throughout the year as the Signature Sound becomes part of its ongoing communications.
For more information about The COMET and its program, click here.
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