India’s biggest blockbusters are no longer just entertainment events; they are massive advertising moments, and Dhurandhar: The Revenge is already proving to be one of the biggest of the year. UFO Cine Media Network has announced that over 70 national brands and nearly 400 advertisers have already secured advertising presence across its cinema network around the film’s release.
With pan-India theatre footfalls expected to cross 60 million, and UFO delivering nearly 40 percent of that reach, the release is shaping up to be a powerful platform for brands to capture consumer attention on the big screen.
For advertisers, cinema offers a rare advantage, an engaged audience, zero distractions, and a premium viewing environment, making it one of the most effective platforms for brand recall.
The advertising momentum around Dhurandhar: The Revenge spans a wide range of industries. Brands from sectors such as technology, construction, FMCG, automobiles, smartphones, and BFSI are actively leveraging cinema screens to showcase their campaigns during the release. In total, over 70 national brands and nearly 400 advertisers across regional and national markets have already partnered with UFO to reach audiences during the film’s theatrical run.
Several leading brands advertising through the UFO cine media network include L’Oréal, UltraTech Cement, JSW, Raymond, Mahindra, Everest Industries, Adani Wilmar, Samsung, ICICI Bank, Hero MotoCorp, Maruti Suzuki, Indriya by Aditya Birla Jewellery, Senco Gold, PC Chandra Jewellers, Bajaj Auto, Astral Pipes, Emami, Manyavar, and Exide Industries, among others.
Another major advantage for advertisers is regional targeting. With films such as Ustaad Bhagat Singh driving strong demand in specific markets, brands are increasingly using cinema advertising to focus campaigns on particular regions or language audiences. This allows advertisers to run highly localised campaigns while still benefiting from the scale of theatrical releases.
Historically, blockbuster releases have triggered surges in cinema advertising demand, especially during opening weekends when theatres experience peak footfalls. Films such as KGF, Pushpa, Kantara, and Baahubali have consistently driven high demand for ad inventory across cinema networks, and industry observers believe Dhurandhar: The Revenge could deliver a similar or even larger advertising opportunity.
Blockbuster sequels have consistently multiplied the success of their predecessors at the box office. For example, Baahubali 1 earned ₹650 crore while Baahubali 2 surged to ₹1788 crore (2.7x growth). Pushpa 1 collected ₹350 crore, and Pushpa 2 went on to achieve ₹1742 crore (5x growth).
Similarly, KGF 1 earned ₹250 crore and KGF 2 reached ₹1350 crore (5x growth), while Kantara grew from ₹400 crore to an expected ₹850 crore for Kantara 2 (2x). With the first Dhurandhar already achieving ₹1400 crore at the box office, industry predictions suggest the sequel could potentially cross ₹2000 crore and attract more than 40 million theatre audiences, creating a massive opportunity for brands to engage with cinema viewers.
Sachinn Guptaa, Country Head – Enterprise Business, UFO Cine Media Network, said, “Cinema offers advertisers something very unique, which is a fully captive and highly attentive audience. When people come to watch a blockbuster in theatres, they are completely immersed in the experience, making them far more receptive to brand messaging.
“This environment helps brands deliver powerful storytelling, build stronger recall, and create a deeper emotional connection with consumers. The strong interest we are seeing around Dhurandhar: The Revenge clearly highlights how brands view cinema as a high-impact advertising platform.
“Major releases bring together large, enthusiastic audiences, and for marketers, this becomes the perfect moment to showcase their campaigns on the big screen and engage with consumers when excitement and attention are at their peak. For brands, this not only strengthens visibility but also supports stronger business impact and revenue generation through high consumer engagement,” Guptaa said.
Guptaa further added, “Looking ahead, the cinema calendar for 2026 is packed with some of the most anticipated titles, including Ramayana, Dhurandhar, Toxic, Galwan, King, and Avengers. Such large-scale releases are expected to bring millions of viewers back to theatres across the country. For brands, this creates powerful opportunities to connect with audiences in a premium, distraction-free environment. As the theatrical market continues to grow, cinema advertising is set to become an even stronger platform for impactful brand communication.”