Myntra has announced the e-commerce debut of sneaker brand Comet on its platform by unveiling an outdoor and experiential activation in Mumbai.
Comet is now live on Myntra with 40+ styles. As part of the launch, Myntra unveiled an immersive OOH at Bandra. Featuring cracked surfaces, scorched textures, rising smoke, and a glowing centre, the installation created the illusion of a comet having just crash-landed in the city. The visual quickly drew attention from joggers, residents, and commuters, triggering curiosity, conversations, and engagement on the ground.
The reveal was integrated directly into the experience. Running along the outer ring of the comet-shaped installation was a clear sign-off, “Comet has landed on Myntra.” The installation delivered strong visual impact both on-ground and across social feeds.
Instead of following a conventional launch playbook, Myntra translated Comet’s arrival into a real-world experience, extending the brand’s core narrative beyond communication and into the streets.
With this activation, Myntra reinforces its ability to turn brand launches into moments of culture, blending outdoor storytelling with platform-led discovery and setting the tone for how new-age brands arrive on the platform.